OUR MISSION

AT SNACK FARM WE BELIEVE THAT EVERYONE HAS A SUPERPOWER WITHIN

We believe that by fueling your natural potential you can achieve whatever you set your sights on. We all have untapped potential within us, regardless of our age, race, sexual orientation, physical condition or where we’re from. We all have the same basic human needs, from a roof over our head to strong friendships. We need natural ingredients to grow, including good food and the support of others to help us unlock our natural potential, and thrive. At Snack Farm we believe that the world would be a better place if we all gave each other a little more support and help fuel each other to discover our natural potential.

SNACK FARM'S MISSION IS TO FUEL YOUR POTENTIAL

In life, you get out what you put in. The same applies to nutrition. But it’s not so easy to choose good food all the time. What if we could eat a little better everyday, without compromising on taste.

That's why Snack Farm has created a range of foods that taste great, and are still packed with the natural energy, fibre and protein you need to get you through the day. Snack Farm is not about diets or regimes, just providing more natural and better-for-you options.

FAMILIES ARE FUELLED BY GREAT FOOD

Snack Farm is a family business, founded by Mishka and Padraig Staunton along with our two kids, Cian and Mia. We are a global family with proud Irish, South African and Indian heritage. Being a family of mixed race and backgrounds, we know the power of mixing things up! So it’s no surprise that the food we produce reflects our global outlook and our obsession with great flavours. 

Being a busy family with two young kids we know better than anyone that snacking is a full-time job and snacking better is a full-time challenge. Having a great selection of natural snacks available in the cupboard at all times is what it’s about. Having spent a lot of time in South Africa over the past decade, we realised that it’s very natural to eat natural snacks down there, especially as some of the best fruits in the world are indigenous to South Africa. So we set our minds to creating natural food options that are full of benefits, and without the bad stuff. The most important factor for us however is taste and flavour. If your snacks don’t taste great, then you won’t go back to them. We have worked to create magic flavours that taste of more - More natural, more beneficial and more accessible to everyone. 

We are passionate about the fact that everyone should have access to better nutrition, regardless of their means. Everyone should have equal opportunities to fuel their natural potential. That's why our products are priced fairly, and why we sell direct to the public online.

WELCOME TO THE FAMILY ROB

Having tasted Snack Farm products a number of times, Rob approached Mishka and Padraig about getting involved in the business. Rob subsequently joined the team as 'Director of Wellbeing’ and will work on new product developments and corporate wellbeing projects. Having performed at the highest levels in sport, Rob brings a wealth of practical experience in the area of better nutrition. And as Ireland's most decorated rugby player, there is no better example of someone who knows what it means to Fuel Your Potential.

“I’m very much someone able to live and breathe the product because snacking is always something that I’ve struggled with during my sporting career as I’m not a particularly good eater but need to take a lot of calories in. In moments when I’ve been under prepared I’ve been guilty of eating junk food and so having access to healthy snacking products that are filling but also have all the right nutrients is something I’ve welcomed. I’m at the stage in my own journey where I’m moving away from those brand-ambassador type roles, and am now focused on putting my money where my mouth is and getting actively involved where I also play a role in its future direction.”

ROB KEARNEY - THE IRISH TIMES